Business data, enrichment, and API guides

SaaS Growth

Adding Features That Help Get Users

Adding features to a SaaS product feels like progress, but not every feature helps growth. This article explores how I think about building features that reduce friction, show value faster, and help users understand why a product is worth trying.

Business Data API

Business Lookup API for Internal Tools

A business lookup API helps internal tools search, match, and enrich company records without manual research. This article explains how business lookup APIs work, why they are useful for internal dashboards and admin systems, and how teams can use them to improve CRM records, vendor databases, customer profiles, reporting workflows, and operational data quality.

Business Data API

Company Name to Business Profile API

A Company Name to Business Profile API lets you turn a simple business name into a structured company profile. This article explains how the API works, what data it can return, why it matters, and how developers can use it to power CRMs, SaaS products, business directories, lead intelligence tools, and internal data workflows.

CRM Data Enrichment

How to Enrich CRM Company Records with an API

Learn how to enrich CRM company records using an API. This tutorial explains how to take basic company data from your CRM, send it to a company enrichment API, receive structured business data back, and update your records with cleaner company profiles, industries, websites, locations, confidence scores, and source links.

Company Data Enrichment

What is a Company Enrichment API?

A company enrichment API helps turn basic business information, like a company name or website, into structured company data. This guide explains what company enrichment APIs do, how they work, what data they return, and why they are useful for SaaS products, CRMs, lead intelligence tools, and internal business systems.

Company Data Enrichment

Best Clearbit Alternatives for Company Data Enrichment

Clearbit has long been one of the most recognised names in B2B data enrichment, but it is no longer the only option. This guide breaks down the best Clearbit alternatives for teams that need cleaner company data, better API access, stronger enrichment workflows, and more flexible business intelligence.